INTERNATIONAL HEALTHCARE INDUSTRY
THAT WORTH APPRECIATION

Alpha Group Holdings Ltd established in New Zealand in 1998, and is the first world class health industry company which professional in research and development, also famous as a firm that use mushrooms, plants and marine biota as the basic ingredients for our products. Using hi-tech methods, Alpha Group is dedicated to merge healthcare industries improving human health quality, leading the health trend, and to provide health service for human life.

Alpha Group Holdings Ltd established in New Zealand in 1998, and is the first world class health industry company which professional in research and development, also famous as a firm that use mushrooms, plants and marine biota as the basic ingredients for our products. Using hi-tech methods, Alpha Group is dedicated to merge healthcare industries improving human health quality, leading the health trend, and to provide health service for human life.

Alpha Group have a consistent purpose to always move towards perfection, especially constant commitment for human health. We are committed to promote about science and health technology, sustainably provide products and services with an international standard, improving life and health quality, and create sustainable appreciation in international healthcare industry.

COMPANY NAME, LOGO,
AND BRAND MEANING

The symbol of leaf used in logo is from New Zealand signature plant, the Silver Fern.

  • This plant was about 1.8 million years old and has a long history, with a high and strong durability, because it can survive and adapt for millions of years. The same thing is expected from the company.
  • Silver Fern is a symbol of honor and spirit of nationalism of New Zealand. Alpha Group begins in New Zealand.
  • Using green as the basic color, where green also symbolized nature, health, vitality and hope. All Alpha’s product use natural basic ingredients.
  • α symbol = alpha, the first letter in Greek alphabet, and “Anfa” in Mandarin.
  • “An” means safety, health, harmony, happiness. “Fa” means science, innovation, realistic and bold to move forward.
  • Using blue as basic colours of sky and sea. Blue symbolized purity, clean, strength, spirit and comprehensive insight.

Overall meaning of “Alpha” is companies which starts and based natural environtment and principled ”Maintain good health through natural ways” and become foremost industry and become pioneers.

  • Gano derived from the word Ganoderma that is Lingzhi mushmroom, is the main raw materials used for Alpha’s products. Poly derived from the word Polysaccharides that is foremost structure cell of organism.
  • In Mandarin language Ganopoly consist of some syllables that is :
  • Gan derived from word Gan Tian Mei ( sweet and beautiful), Alpha’s business begins from bitter or zero point and have “sweet” result toward the rapid development.
  • Nuo derived from word Cheng Nuo (promises), Alpha promises will dedicate to human health.
  • Bao means heritage, Alpha’s product is precious “heritage” for healthy and life.
  • Li means strength, got the strong protection.